Introducing the NC Alliance for Safe Transportation
November 30, 2022 Joe StewartOur latest IIANC Radio episode featured Natalie O’Brien, Senior Research Associate with the UNC Highway Safety Research Center, where she chats with Joe Stewart about teen drivers, and how to keep them safe when they get behind the wheel (spoiler alert – research show crashes are more often due to inexperience than recklessness among young motorists).
Natalie also collaborated on a teen driver safety ad developed for the rollout of the NC Alliance for Safe Transportation (NCAST), a new non-profit organized this year to work with the many outstanding existing driving safety organizations to help make North Carolina roads safer through impactful communications that work to change the driving behaviors that cause crashes, injuries, and fatalities on our roads and highways.
NCAST received a $270,000 grant from the NC Governor’s Highway Safety Program, as well as a $50,000 grant from IIANC, to get up and running.
IIANC’s Joe Stewart serves as Chair of the NCAST Board, Tiffany Wright of AAA Carolinas as Vice Chair, and John Hardin of the Insurance Federation of NC as Secretary-Treasurer. Other NCAST Board members include Jennifer Lichtneger (Mothers Against Drunk Driving) NC, Col. Glenn McNeill (retired Commander of the NC State Highway Patrol), Julia Casadonte (NC Governor’s Highway Safety Program, and Rick Pierce, (National General Insurance Company).
Click HERE to see NCAST’s teen driver safety ad running now through the end of the year on Facebook, Instagram, and TikTok, as well on statewide cable during Spectrum News Capital Tonight.
IIANC members are also encouraged to push out the ad on their own social media platforms.
NCAST is working on 2023 plans around April as Distracted Driving Awareness Month, promoting safe driving among teens during prom and summer vacation season, as well as during Teen Driver Safety Week in October.