2024 Big "I" Marketing Summit

Registration is Now Closed

There may be some space still available - email Rena Todd at rtodd@iianc.com for information.

mktg summit graphic

Get excited! The 2024 Big "I" Marketing Summit is coming to Charleston, South Carolina on January 7-9, 2024.

This event is a MUST ATTEND conference for any state marketing team member. You will leave with know-how, tangible marketing ideas to implement immediately, and relationships to do more for your state.

Plus, it's only $199/person to attend. We can't wait to see you there!

AND, a huge THANK YOU to Sitkins Group, Inc., who is this year's Lead Sponsor!

Schedule

Sunday, January 7, 2024

5:00pm - Welcome Reception

Monday, January 8, 2024

8:30am - Breakfast

9:00am - Welcome / Introductions

10:00am - Session: Leadership/Growth + Communicating with Your Agents (Speaker: Brent Kelly)

11:15am - Session: The Value of Engagement & Building Community as Marketers (Speaker: Megan Bell)

12:15pm - Lunch / State Gift Exchange

1:00pm - Session: ALL NEW! Email Marketing Tips that WORK! (Speaker: Jay Schwedelson)

2:00pm - Break

2:30pm - Workshop: Culture of Community and Member Engagement (with Julie Furst)

3:30pm - Open Discussion and Conversation

5:00pm - Evening Reception at Pour Taproom Charleston (join us for drinks, light food and networking; dinner will be on your own after)

Tuesday, January 9, 2024

8:30am - Breakfast

9:00am - Session: Hubspot - The Biggest Big "I" Marketing Initiative EVER (Speakers: Susie Bonner and Cindy Petsche)

10:15am - Show and Share: Event Marketing, Membership & More (with Kathleen O'Regan)

11:15am - Session: Using AI to Make You Work Smarter, Not Harder (Speaker: Kasey Connors)

12:00pm - Lunch

12:45pm - Sponsor Speed Dating

1:15pm - Session: Partners Program - What's Working for You? (with Rena Todd)

2:00pm - Break

2:30pm - Session: Personal Productivity (with Agata Wlodarczyk)

3:30pm - Final thoughts / wrap-up

6:00pm - Informal/Small Group Meet Up for Dinner (for those staying in Charleston)

Thank You Sponsors!

Lead Sponsor:

SGI LOGO

Keynote Sponsor:

SGI LOGO

Keynote Sponsor:

SGI LOGO

Cocktails Sponsor:

SGI LOGO
SGI LOGO

Lunch Sponsor:

SGI LOGO

Monday Breakfast Sponsor:

SGI LOGO

Monday Break Sponsor:

SGI LOGO

Tuesday Break Sponsor:

SGI LOGO

Coffee Bar Sponsor:

SGI LOGO

Hotel & Travel Information

The 2024 Big "I" Marketing Summit is taking place at the Francis Marion Hotel, in downtown, historic Charleston. All aspects of the conference will take place AT the hotel with one exception (Monday night's off-site reception at Pour Taproom, located approximately 0.5 miles from the hotel.)

The hotel is less than 20 minutes from the Charleston International Airport (CHS) and easily accessible by Uber.

Rooms begin at only $159/night. We also have a LIMITED number of rooms available within our room block if you wish to extend your trip (either the weekend before or the days after the Summit).

December 14th Update: The room block is full, BUT it seems there are some upgraded rooms still available. Use the button below to check availability. Please note: space/room rate is no longer guaranteed. 

Book Your Room Now

Registration Information

December 21st Update: registration is NOW CLOSED; please reach out to Rena Todd at rtodd@iianc.com for more information.

The cost to attend the 2024 Big "I" Marketing Summit is $199/person. This registration fee includes Sunday night's cocktail reception, breakfast and lunch on Monday and Tuesday, and Monday night's reception at Pour Taproom.

We're Looking for Sponsors!

Are you interested in helping to sponsor the event? We'd love to have you!

Download the List of Available Sponsorships

Any questions? Ask a Planning Committee member:

Rena Todd, North Carolina - rtodd@iianc.com

Julie Furst, New York - jfurst@biginy.org

Agata Wlodarczyk, Florida - agataw@faia.com

Susie Bonner, IIABA - susan.bonner@iiaba.net

Kathleen O'Regan, Louisiana - koregan@iiabl.com