Marketing & Branding

Trusted Choice Advertising

Trusted Choice is the national marketing brand used exclusively by Big "I" members to help consumers understand the value that an independent insurance agent offers: choice, customization and advocacy. Trusted Choice is designed to enhance your agency's branding efforts and advertising, not take the place of it. Co-branding with the nationally recognized Trusted Choice logo positions you as a premier agent and conveys a level of integrity, trust and expertise. 
 
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Get Money Back

Co-branding with Trusted Choice® could save your agency money! Offset the cost of advertising and get up to $2,125 back with the help of the Marketing Reimbursement Program (MRP). Trusted Choice® will reimburse a portion of expenses incurred in 2021 by Big "I" members for co-branding advertising and marketing materials. This is not meant to replace your agency's brand, but to complement it by including the Trusted Choice branding in your marketing efforts.
 

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Get Referrals

Over the past five years, TrustedChoice.com has grown from serving a few hundred online shoppers every day to becoming one of the country’s leading insurance shopping websites, attracting more than 20,000 insurance shoppers on a typical weekday – over half a million per month. That translates to 6 million shoppers a year and still growing - half personal lines and half commercial lines. All of that volume represents new business opportunities being directed exclusively to participating Trusted Choice independent insurance agencies.
 
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Training Opportunities

Thanks to the help from Trusted Choice, IIANC members have access to some fantastic training opportunities to help improve their agencies. Get assistance with marketing, branding, customer service, and more! 
 
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