What Is TRA?
Goodbye agent or broker... Hello Trusted Risk Advisor!
The Trusted Risk Advisor Certification
is reserved for agents and brokers who wish to take their game to the next level...to reap the rewards that only enhanced credibility, trust and perception can bring.
A symbol of professional excellence in consultative and diagnostic sales and enterprise risk management, the Trusted Risk Advisor (TRA) is reserved for agents & brokers who wish to advance their ability to deliver an enterprise risk management (ERM) method through a logical, disciplined and results oriented framework. While participating agents and brokers may enter the program with a proven track record of success, the TRA empowers them to sharpen arrows in their quiver, confirm that they have a "growth mindset", and consider additional tools and tactics to significantly improve performance.
Contact the IIANC Education Department at firstname.lastname@example.org or 888-275-8907 with questions.
Benefits of the TRA Certification
Formal training in consultative, diagnostic sales and risk advisory skills gives you a distinguished brand and competitive advantage in the marketplace.
Demonstrates that you have the risk advisory knowledge, skills, tools, and process needed to successfully identify, analyze, and mitigate risks and exposures on your client's behalf.
Trusted Risk Advisors build high-trust client relationships that are strong and enduring, regardless of market conditions. The TRA mark demonstrates that you are skilled at reducing claim frequency and severity.
TRA Course Information
Please note: to earn the certification, agents must complete all four, 8-hour classroom sessions within 18 months. Sessions can be completed in any order.
Goodbye, Agent and Broker. Hello, Trusted Risk Advisor
The Art and Science of Discovery... Leading to Strategy
The Risk Advisor... Moving Away from the Transactional Sales
Creating a Differentiated Customer Experience Journey Through the TRA Process
Upcoming 2020 Course Dates and Registration Links:
Course #3: September 29 - October 2 (4 hours of CE - NC only)
Course #4: December 1-4 (4 hours of CE - NC only)
IIANC Member Price: $500.00 | Non-Member Price: $750.00
(fee is priced per session)
Need to Make a Change to a Class?
You can submit a cancellation or transfer request for an already-scheduled class here.